In response to a Facebook comment…
A business website is like any business development method, the one you do consistently and master is the one that will get you business. If you hate writing, don’t setup a blogging site.
For Example; each month, people type into google “san diego real estate” about 200,000 times and that’s just one keyword phrase. Every Realtor(r) who pays member dues can give people MLS access. So what. People hire real people to help them buy and sell real estate.
The reason you have not been directed to many blogs or websites is that most of them suck (mine included).
You are already doing the right stuff (video, advertising, car wrapper, sign spinners). What a blog does is get people to know you and what you stand for.
People visit websites (whether blog centric or not) for humor. The #1 blog is http://huffingtonpost.com (political in nature) it is also #148 of all websites in the world. OR http://peopleofwalmart.com #5116 of all websites in the world.
If you are only going to write promotional and self serving dribble, then you will never get new clients. If you share your opinions, talk about injustices, what sucks & what you love about San Diego, Real Estate, Mortgage people, Title Reps, County recorders, the idiots at banks in the short sale department, stupid real estate investors (nothing down, land contracts, etc) and GET REAL about Real Estate instead of being a watered down, politically correct “stepford agent”, then you can have an interesting web site. (This is not a slam on you, but 99% of all Realtorss(r)).
Yep you will offend and piss people off. But for everyone you piss off you endear 3 more who think and have experienced the same thing. If you write something worth reading, then people will visit your site/blog. If people visit your site and you invite them, some will become clients. It’s elementary my dear Woolgar.
Let’s Get Social!