Here’s what I’ve found. Yes. Get a blog (recommendation below). But not a blog that is hosted on one of the free services (wordpress.com or blogger) is of little use to a business owner or licensed professional. Your articles benefit the hosting company and not you. Also the features are limited and restrict what you can do.
Blogging platforms/software like wordpress.org are now full blown websites with CMS (Content Management System) capabilities. These capabilities include a blog or blogs, but also allow you to accomplish 3 key business goals:
- Build your brand.
- Collect leads
- Service customers
A well designed site built with a solid SEO foundation will build your business by having people find you on the search engines.