If a website is launched in the internets but no one ever finds it, does it really exist?
The sub-title for this article is “You can build a business owner a website, but you can’t make them use it“.
I get so damn frustrated watching business owners spending 1,000s of dollars for websites that will never get them any new customers. There is a formula for what works to get people to your website. Once they find your site, getting them to engage you is a different article. Today we’re looking at getting them to find you via your website.
The Top 3 Ways to get people to find your website:
- Your email newsletter.
- Targeted blogging.
- Advertising & Promotions
Most business owners hate the idea of send out newsletters. Here’s what they tell me: I’m too busy. I hate getting all those newsletters. The fact is a weekly newsletter is your best bet at getting people to visit your website and more importantly do business with you.
In my opinion a website without a self hosted blog is destined to be a deserted island. Your blog is a one way conversation with the world. When properly targeted and regularly published it will attract potential clients, fans and like minded individuals. Done properly, your blog posts and articles are the content for your email newsletter. Pretty smart, ey!
Advertising & Promotions
Advertising can be online of offline. Either way you can pay to bring people to your site and as long as you have a very specific and completely clear action you want them to take can work very well. Promotions can be via business networking, social media networking, forum posting and article marketing. Promotions like your newsletter are driven by your blog posts.
Your business website is an integral part of your business marketing strategy. It’s a shame to buy it then have it sit there all lonely and isolated. This is especially true if you’re not getting enough business. Take the advice of this San Diego Web Design Guy and start blogging 100-200 words everyday. Take your blog posts and publish a weekly newsletter (need help contact MailChimp Expert Amy Hall). Then pimp, I mean promote your blog posts throughout your social media network.
Doing this will get people to your website. The next step is getting them to call or email you about your services. Until then start blogging everyday!
BTW if your website doesn’t have a self-hosted blog contact me via my contact form so we can fix that today. Otherwise you’ll never get people to your site.