As a San Diego Web Design Company, we have easy access to the San Diego Zoo and their 100-acre Panda research station. When we can’t go in person (which happens quite often these days) we can always get a Panda fix from the Panda Cam (opens new window).
But these days, my “Pandattention” has been directed to Google’s Panda Updates to their search algorithms. The updates were needed, but it still adds stress to my life when my websites and my client websites loose there position on the SERPs (search engine results pages). As a web designer and developer, I design websites that work for your paying customers and your main promoter – Google.
While we will never be free of Google there are several things you can / must do to Google Proof your business:
- Publish a weekly Newsletter: By regularly publishing an email newsletter you speak directly to your clients, prospects and vendors. These relationships are essential to long term business success and “Google Proofing” your business.
- Publish Great Content: Your clients, prospects and potential clients want education. The better you educate the more likely your website will be “Google Proof”.
- Use Smart Promotion: In addition to your newsletter promoting your website’s articles to your Social Media Networks with a smart back linking strategy put you in direct contact with the people who visit your website.
Following and implementing these 3 suggestions will put you on tract to Google Proof your business. If you need help putting together the plan contact my using the contact form. To add your newsletter contact MailChimp Expert Amy Hall who also assists people with their WordPress websites.
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