Our first Dental Website is for Dr. Andrew John, DDS in Oceanside, CA.
Andrew wanted to expand and specialize his practice to include TMJ Treatment and a Sleep Apnea specialty. After our initial meeting we researched his current website developed by prosites.com* to see how we could use his existing assets for his new niches. It quickly apparent that modifying his current website was not an option.
We recommended creating a new niche specific website. The new site is designed from the ground up to accomplish 2 major objectives. First is achieve page 1 search engine placement for both Sleep Apnea & TMJ related searches. Second to have visitors take the action of scheduling a free consultation with Dr. John.
We are launching www.JawPainAndSleepApnea.com April 15, 2011 to meet Dr. John’s objectives.
*As a side note. In my opinion, I can not recommend dentists purchase a website from prosites.com for the reason that they’re sites don’t seem to rank well for their clients in search engines. While prosites designs very attractive websites if potential new patients can’t find them when searching they are not accomplishing their job (in my opinion). I say this because at the time I was evaluating Dr. John’s project each of the dental websites developed by prosites had virtually the same content for dental offices competing for the keyword Oceanside Dentist.
There are 2 problems with the same content (words & copy) being used on multiple dental websites. First that it very difficult to place high in the search engines. Second is that potential patients looking for a dentist can’t decide who to go to when all the web copy & content is the same on different websites. At the time I wrote this article, Dr. John’s prosite website was not in the first 5 pages of Google results for “Oceanside Dentist” which is the primary keyword for which site is optimized. His site has been active for over 6 months.
On April 1 Google featured Gmail Motion… These guys made it work. Pretty impressive…
- Know ALL the answers
I recall when I was sub-30 and totally overbearing, cocky and always-right. Some would ask what’s changed… My response, it has changed quite a bit. I now know the meaning of the phrase “if I only knew then, what I know now”. In hind site, I’m enjoying the benefit’s of maturity.
I help YOUR business by integrating web technologies into your business processes using a unique combination of “intuitive knowing“, business experience, results oriented strategies and simple online methods that work. I love business. I obsess over business problems and their solutions. In my opinion, business results take precedence over pretty design. Your customers have problems and want to know if YOU are the best person to solve them.
My Philosophy: An online presence is essential for a viable economic engine powering Your Business. Your website is a living, breathing document connecting YOU with the world market place.
Bottom Line: Geeks & Designers work well when you provide them clear pictures and technical specs, but they cost YOU a fortune when not properly directed. If you’re like most business people YOU have no clue what’s essential for an online presence. By working with someone who understands business and knows what works online will make YOU money.
WordPress for Business
I’m a business guy who speaks geek.
I translate Your Business Objectives into Geekese & Designese. I’ve been getting technical since the early 1980s. I have BS Degree in Engineering Technology and my first business computer was an IBM PC with a single 5-14 inch floppy drive and 180 column dot matrix printer (My first personal computer was a Commodore 64).
The Result: You get a Built To Last web site that works for your business.
Here is my simple version of what I find important and how I organize my activities.
I took a course once the asked me to consider my roles and responsibilities in life could be divided into several compartments or domains. I was then given an assignment to look at everything in my life and divide the types of activities into as many compartments as needed, but as few as possible. Then name each domain or compartment something that inspired and motivated me.
When I was done, I had 4 domains. I had my friend Brigette make me a personal logo representing them.
- > Still Waters: The foundation of my life which represents my Spiritual Practice and development.
- > Rainmaker: Is my business and career domain.
- > Chocolates & Lace: Represents romance, food, travel and having fun. Carpé Diem; enjoying the fabric and texture of life.
- > Sol & Luna: My physical body and personal well being. My variation on yin/yang.
Between these four compartments, I can organize everything that I enjoy doing.