Hmmmm. How about both?
For a small business or solopreneur practice Top of Mind typically means refer-ability within your network of sphere of influence. An example of this is a referral from your Chiropractor to a patient who mentioned they were in need of your product or service. If you are Top of the Chiropractor’s mind you will get the referral. And everyone knows that business owners, especially Chiropractors ♥ referrals.
However if you’re like most businesses you also need a steady stream of fresh leads and prospects entering your sales funnel. This is where being Top of Google is necessary. Google is the new Yellow Pages for 65% of the people in the US which includes people searching for your product of service. It’s estimated the first 3 organic results on page one of Google get over 50% of the phone calls and traffic to their website.
Getting to Page 1 of Google and then to the Top of Google is essential for most businesses. The cool part is unlike beach front real estate, virtually anyone has the resources (either time or money) to get this prime real estate on page 1 of Google. To get there you have 2 choices: 1) DIY 2) Hire someone like us. The choice is yours but whatever you decide start today!