San Diego Web Design: 3 Ways to Google Proof Your Business

March 12, 2012 By Leave a Comment

As a San Diego Web Design Company and small business owner, we have easy access to the San Diego Zoo and their 100-acre Panda research station. When we can’t go in person (which happens quite often these days) we can always get a Panda fix from the Panda Cam (opens new window).

But these days, my “Pandattention” has been directed to Google’s Panda Updates to their search algorithms. The updates were needed, but it still adds stress to my life when my websites and my client websites loose there position on the SERPs (search engine results pages). As a web designer and developer, I design websites that work for your paying customers and your main business promoter – Google.

Terry Hall a San Diego Web Design Consultant

says “we will never be free of Google“

san diego web design company on google panda update

Cute & Cudley Pandas vs Google's Panda

While we will never be free of Google there are several things you can / must do to Google Proof your business:

  1. Publish a weekly Newsletter: By regularly publishing an email newsletter you speak directly to your clients, prospects and vendors. These relationships are essential to long term business success and “Google Proofing” your business.
  2. Publish Great Content: Your clients, prospects and potential clients want education. The better you educate the more likely your website will be “Google Proof”.
  3. Use Smart Promotion: In addition to your newsletter promoting your website’s articles to your Social Media Networks with a smart back linking strategy put you in direct contact with the people who visit your website.

Following and implementing these 3 suggestions will put you on tract to Google Proof your business. If you need help putting together the plan contact my using the contact form. To add your newsletter contact MailChimp Expert Amy Hall who also assists people with their WordPress websites.

Topics: San Diego Web Design | Google Panda Update | SEO best practices | Newsletters

Filed Under: SEO & SEM, Websites Tagged With: , ,

If A Website Gets No Visitors, Does It Really Exist?

March 9, 2012 By Leave a Comment

If a website is launched in the internets but no one ever finds it, does it really exist?

The sub-title for this article is “You can build a business owner a website, but you can’t make them use it“.

I get so damn frustrated watching business owners spending 1,000s of dollars for websites that will never get them any new customers. There is a formula for what works to get people to your website. Once they find your site, getting them to engage you is a different article. Today we’re looking at getting them to find you via your website.

The Top 3 Ways to get people to find your website:

  1. Your email newsletter.
  2. Targeted blogging.
  3. Advertising & Promotions

eMail Newsletters

Most business owners hate the idea of send out newsletters. Here’s what they tell me: I’m too busy. I hate getting all those newsletters. The fact is a weekly newsletter is your best bet at getting people to visit your website and more importantly do business with you.

Targeted Blogging

In my opinion a website without a self hosted blog is destined to be a deserted island. Your blog is a one way conversation with the world. When properly targeted and regularly published it will attract potential clients, fans and like minded individuals. Done properly, your blog posts and articles are the content for your email newsletter. Pretty smart, ey!

Advertising & Promotions

Advertising can be online of offline. Either way you can pay to bring people to your site and as long as you have a very specific and completely clear action you want them to take can work very well. Promotions can be via business networking, social media networking, forum posting and article marketing. Promotions like your newsletter are driven by your blog posts.

Your business website is an integral part of your business marketing strategy. It’s a shame to buy it then have it sit there all lonely and isolated. This is especially true if you’re not getting enough business. Take the advice of this San Diego Web Design Guy and start blogging 100-200 words everyday. Take your blog posts and publish a weekly newsletter (need help contact MailChimp Expert Amy Hall). Then pimp, I mean promote your blog posts throughout your social media network.

Doing this will get people to your website. The next step is getting them to call or email you about your services. Until then start blogging everyday!

BTW if your website doesn’t have a self-hosted blog contact me via my contact form so we can fix that today. Otherwise you’ll never get people to your site.

Filed Under: Business Blogging, SEO & SEM Tagged With: , ,

To Blog or Not To Blog. Are You Kidding? Blog – Damnit – BLOG!

February 29, 2012 By Leave a Comment

Google confirmed it’s Panda 3.3 update making one thing crystal clear to me… Your Self Hosted Business Blog is more important than ever.

Here’s why:

  • First: You own it. You manage it. You control it. Which means by using good SEO content standards and practices you’re defending against the ever changing internets because good content will always trump any other strategy for Getting Found in the Search Engines.
  • Second: Your strategically planned and published blog postings increase the “foot print” of your website informing the world about you and your business. AKA establishing your authority.
  • Third: Your blog articles are the best anchor for your social media marketing and promotion campaigns further positioning you as an expert for your potential clients and marketing partners.
  • Forth: As local search is refined and Google Places dominates the local search results, your business blog is the active voice which positions you within your community as a leader.

By publishing 100 – 150 words a day to your blog, you’re building your website’s Search Engine Immune System and ensuring you have the best change to consistently rank well be the author of your own business destiny.

We’re here to assist you in setting up your business blog, SEO content practices and Google Places Optimization Strategy. Use our contact form to get the help you need to start Getting Found in an ever changing world.

Check out the summary of Google’s Panda 3.3 update.

Filed Under: SEO & SEM Tagged With: , ,