Our first Dental Website is for Dr. Andrew John, DDS in Oceanside, CA.
Andrew wanted to expand and specialize his practice to include TMJ Treatment and a Sleep Apnea specialty. After our initial meeting we researched his current website developed by prosites.com* to see how we could use his existing assets for his new niches. It quickly apparent that modifying his current website was not an option.
We recommended creating a new niche specific website. The new site is designed from the ground up to accomplish 2 major objectives. First is achieve page 1 search engine placement for both Sleep Apnea & TMJ related searches. Second to have visitors take the action of scheduling a free consultation with Dr. John.
We are launching www.JawPainAndSleepApnea.com April 15, 2011 to meet Dr. John’s objectives.
*As a side note. In my opinion, I can not recommend dentists purchase a website from prosites.com for the reason that they’re sites don’t seem to rank well for their clients in search engines. While prosites designs very attractive websites if potential new patients can’t find them when searching they are not accomplishing their job (in my opinion). I say this because at the time I was evaluating Dr. John’s project each of the dental websites developed by prosites had virtually the same content for dental offices competing for the keyword Oceanside Dentist.
There are 2 problems with the same content (words & copy) being used on multiple dental websites. First that it very difficult to place high in the search engines. Second is that potential patients looking for a dentist can’t decide who to go to when all the web copy & content is the same on different websites. At the time I wrote this article, Dr. John’s prosite website was not in the first 5 pages of Google results for “Oceanside Dentist” which is the primary keyword for which site is optimized. His site has been active for over 6 months.