Which is better being Top of Mind or Top of Google?

February 28, 2012 By Leave a Comment

Hmmmm. How about both?

For a small business or solopreneur practice Top of Mind typically means refer-ability within your network of sphere of influence. An example of this is a referral from your Chiropractor to a patient who mentioned they were in need of your product or service. If you are Top of the Chiropractor’s mind you will get the referral. And everyone knows that business owners, especially Chiropractors ♥ referrals.

However if you’re like most businesses you also need a steady stream of fresh leads and prospects entering your sales funnel. This is where being Top of Google is necessary. Google is the new Yellow Pages for 65% of the people in the US which includes people searching for your product of service. It’s estimated the first 3 organic results on page one of Google get over 50% of the phone calls and traffic to their website.

Getting to Page 1 of Google and then to the Top of Google is essential for most businesses. The cool part is unlike beach front real estate, virtually anyone has the resources (either time or money) to get this prime real estate on page 1 of Google. To get there you have 2 choices: 1) DIY 2) Hire someone like us. The choice is yours but whatever you decide start today!

Filed Under: Google Places & Local SEO Tagged With: , ,

Getting to the Top 3 on Google Page 1 is all that matters

February 27, 2012 By Leave a Comment

The critical inch in web design success is the plan and methods to get your website found in the Top 3 Organic positions on Page 1 of Google for your “money” keywords. It’s estimated the businesses in the first 3 positions on Google Page 1 receive at least 50% of the phone calls and web traffic from potential clients. Getting to page 1 of Google for the right keyword is the only web marketing Goal that Matters!

If your telephone is not ringing then you’re no where to be found on page 1 of Google or you’re on Page 1 for the wrong keywords. There is no quick cure for a lack of phone calls, but with a proper SEO Plan and execution of the plan you can move your site to the top of Google’s first page.

Google Page 1 Formula:

  • A list of the right (best) keywords your potential clients type into Google when they are ready to buy.
  • A properly configured, designed and complete website using your right keywords (not expensive but detailed).
  • A congruent web presence. Google is mostly automated computer programs which take information quite literally. Everything about you, your business and your website must be consistent and congruent.
  • Social Media exposure & promotion.

With all the pieces in place your journey to the top of Google is a slow steady trek that will payoff in contacts from potential clients.

If you’re curious how your business is doing, get an instant report at www.localsearchplacement.com – just enter your business phone number.

Filed Under: Google Places & Local SEO Tagged With: , ,